Team & Costing (Lean but Effective)
For ₹1 Cr Year-1: focus on conversion discipline. The team is designed for lead generation, fast follow-up, dealer onboarding, and collections control.
Headcount & Monthly Cost
Recommended| Role | Count | Monthly Salary | Total / Month |
|---|---|---|---|
| Head – Marketing & Growth | 1 | ₹75,000 | ₹75,000 |
| Digital Marketing Manager | 1 | ₹45,000 | ₹45,000 |
| Content / Creative Executive | 1 | ₹30,000 | ₹30,000 |
| Inside Sales Executive | 2 | ₹25,000 | ₹50,000 |
| Territory / Channel Sales Executive | 1 | ₹45,000 | ₹45,000 |
| Accounts / MIS (part-time) | 1 | ₹20,000 | ₹20,000 |
| Total | 7 | — | ₹2,65,000 |
Annual team cost ≈ ₹31.8L. Breakeven monthly run-rate typically ₹7–8L depending on gross margin and overhead.
Role-wise Output Targets
Monthly- Digital Manager: 400–600 leads/month (state-wise)
- Inside Sales (2): 150–250 qualified/month; 40–60 orders closed
- Territory Exec: 2–4 distributor onboardings/month; ₹10–15L bookings
- Content Exec: 20–30 creatives/month + catalogs + spec sheets
Why this team works
Logic- Inside Sales drives conversion (fast follow-up + quotation + closure)
- Digital ensures predictable lead supply (search + retargeting)
- Channel sales ensures dealer activation and territory discipline
- Accounts/MIS protects cashflow (DSO control)