Dealer Onboarding & Control
The dealer policy ensures scale without cashflow risk. Year-1 priority is dealer activation and repeat orders, not uncontrolled credit.
Dealer Eligibility
Checklist- Existing agri / irrigation / hardware distributor
- Storage space (godown) and basic dispatch handling
- GST + bank + local market reach
- Willingness for minimum quarterly offtake
Credit Policy
Risk control| Dealer Stage | Payment Terms |
|---|---|
| New dealer (first 2–3 orders) | Advance / partial advance |
| After 3 successful cycles | 7–15 days credit (limited) |
| Trusted dealer (approved) | Up to 30 days with exposure cap |
Exposure cap must be linked to historical monthly purchase volume.
Margins & Incentives
Commercials| Category | Dealer Margin | Notes |
|---|---|---|
| Geomembrane | 6–10% | Project-driven; negotiate based on volume |
| Mulching Film | 8–15% | Repeat engine; slabs recommended |
| Drip / Rain Pipe / Layflat | 6–12% | Bundle offers help conversion |
| Shed Net / Laminated Net | 10–18% | Higher margin; installer influence |
| Silage Rolls/Bags | 10–15% | Dairy channel; bulk deals |
| Stretch/Shrink Film | 5–10% | Repeat accounts; focus on retention |
| PET Strap | 5–8% | Industrial buyers; stable pricing |
Incentive model: quarterly slab bonus (ex: ₹5–10L → +1% rebate), plus priority pricing for top performers.