Business Plan Overview
The Year-1 goal is ₹1 Crore revenue through a hybrid B2B model combining distributors, projects, and repeat consumables, supported by digital lead generation and disciplined collections.
Objective & Outcomes
Year 1- Revenue: ₹1,00,00,000 annual (₹8–12L/month run-rate by Month 6–8)
- Market presence: 6–8 Tier-1 states; 40–60 active dealers by Month 12
- Repeat engine: packaging + mulch + irrigation consumables for monthly cashflow
- Risk control: strict credit policy, advance orders for new dealers, DSO monitoring
Operating Model
Hybrid- Distributor-led state coverage + stock movement
- Project sales (geomembrane / underlayment) for high ticket
- Key accounts dairy + logistics for repeat consumables
- Digital pipeline for continuous lead supply
Non-Negotiables (Execution)
Governance
Same-day quotation SLA, weekly pipeline reviews, monthly dealer performance grading, and receivables discipline.
- Hero-SKU focus (avoid trying to push all SKUs equally in Year-1)
- State-wise playbooks and distributor accountability
- WhatsApp-driven lead handling with call-back within 10 minutes
- Stocking strategy: fast movers centrally; projects on PO + advance