State Demand Strategy (Year-1)
Year-1 success depends on selecting 6–8 primary states where horticulture, irrigation adoption, dairy, and trade networks are strong.
Product Acceptability – Interactive India Map
Click a stateSelect a state
Tip: Hover to preview. Click to view Tier + product focus.
Rule: Do NOT try all states at once. Focus on 6–8 states max in Year 1.
Tier-1 Focus (70% Revenue Target)
Month 1–12| State | High Demand Products | Primary Channels |
|---|---|---|
| Maharashtra | Mulch, Drip, Shed Net, Geomembrane, Tarpaulin | Irrigation + agri-input dealers, horticulture belts, contractors |
| Gujarat | Drip, Geomembrane, PET Strap, Stretch Film | Industrial packaging buyers + agri dealers |
| Madhya Pradesh | Geomembrane, Silage, Tarpaulin | Contractors + dairy feed suppliers |
| Rajasthan | Geomembrane, Silage, Tarpaulin | Water storage projects + dairy channel |
| Uttar Pradesh | Silage, Tarpaulin, Rain Pipe | Dairy belt + rural distribution |
| Telangana | Mulch, Drip, Layflat | Horticulture + irrigation dealers |
| Andhra Pradesh | Mulch, Drip, Shed Net | Commercial farming belts + installers |
Tier-2 Expansion
Month 7–12- Karnataka – mulch + nets + packaging
- Tamil Nadu – packaging + dairy pockets
- Punjab / Haryana – silage + packaging + tarpaulin
- Bihar – low-cost tarpaulin + rain pipe
Implementation Rule
Focus
Do not expand geographically until distributor activation and repeat orders are visible in Tier-1 states.
- Appoint 2 distributors per Tier-1 state
- Build hero SKUs per state (3–5 max)
- Monthly targets + dealer grading