Marketing System (Lead → Quote → Order)
Year-1 marketing objective is not “views”; it is qualified B2B inquiries, fast response, quotation discipline, and repeat accounts.
Google Ads Keywords
SearchUse Phrase + Exact match. State-wise targeting. Focus on high intent buyers.
| Category | High Intent Keywords |
|---|---|
| Geomembrane | geomembrane supplier, hdpe geomembrane price, pond liner manufacturer, farm pond liner |
| Mulch | mulching film supplier, plastic mulch manufacturer, silver black mulch supplier |
| Irrigation | drip irrigation pipe supplier, rain pipe supplier, lay flat pipe manufacturer |
| Silage | silage bag supplier, silage roll manufacturer, fodder silage bags |
| Packaging | stretch film supplier, shrink film manufacturer, pet strap supplier |
Channel Mix
Lead sources- WhatsApp & referrals: ~35%
- Google search ads: ~25%
- Distributor references: ~20%
- Field sales: ~10%
- Exhibitions / offline: ~10%
Operating rule: call-back within 10 minutes for all digital leads.
WhatsApp Lead Handling SOP
Conversion- Auto reply → request product, quantity, location, buyer type
- Call within 10 minutes → qualify (dealer/contractor/end-use)
- Share catalog/spec sheet → provide price range quickly
- Send formal quote → follow-up schedule (same day + next day)
- Confirm PO + advance → dispatch → post-delivery repeat follow-up
Auto Reply Template:
Hello, thank you for contacting us. We deal in Geomembrane, Mulching Film, Drip & Rain Pipe, Silage Bags, Tarpaulin and Packaging materials. Please share: (1) Product (2) Quantity (3) Location (4) Dealer/End-use. Our team will assist you shortly.
Hello, thank you for contacting us. We deal in Geomembrane, Mulching Film, Drip & Rain Pipe, Silage Bags, Tarpaulin and Packaging materials. Please share: (1) Product (2) Quantity (3) Location (4) Dealer/End-use. Our team will assist you shortly.